Whether you’re running for city council or a federal office, all political campaigns have one fundamental goal: to connect with people. No matter what your platform is or what promises you make, every candidate needs a strong support base to win. Votes and connecting with your community are paramount to winning elections or successfully introducing new legislation.
Advisors, candidates, and anyone else involved in a political campaign strive to quickly and effectively reach as many people as possible in order to spread their message and gain support. For new candidates or campaigns that are building grassroots support, this is especially important. Modern and traditional marketing methods vary in their effectiveness, but there’s one technique that’s guaranteed to reach potential supporters: ringless voicemail.
Ringless Voicemail and Why It Matters
Ringless voicemail marketing works by bypassing phone calls entirely and dropping a voicemail message directly into a voter’s phone. There’s no ringing, no annoying disruptions, and no hassle. Instead, personalized campaign messages are delivered into inboxes for people to listen to when they have time.
Why Voicemail Marketing is Effective
Voicemail marketing is one of the most effective ways to reach people and move the needle in favor of your campaign. There are numerous benefits, but we’ll just list a few here:
- Non-intrusive: Because there’s no call placed, smartphone users and people with landlines aren’t bothered with ringing or shrill notifications. Messages are left in inboxes quietly and quickly.
- Fast and far-reaching: With the right voicemail drop service, your campaign can send up to 10,000 voicemails per minute. As soon as you send out your campaign, you’re reaching constituents across the nation.
- Easy to use: Intuitive dashboards mean that you don’t have to waste time trying to figure out features. Start sending marketing campaigns the same day you sign up for a voicemail drop software.
- Competitive pricing: Volume-based pricing plans ensure that your campaign doesn’t bust the budget, no matter how big or small, especially if your provider only charges for successful voice drops.
- Saves time and resources: When elections are coming up, every minute counts. Make the most of your busy schedule by skipping cold calls. Send mass voicemails with the push of a button.
- High open rates: Compared to other marketing tactics, voicemail marketing has the highest open rates (or listen rates, if you will). Voicemail has a whopping 96% listen rate, better than email and even SMS.
- Customizable: Ringless voice mail is as personable as you make it. Customize your message and when you send out your campaigns to best fit your voting bases, wherever they may be.
That’s an impressive list of benefits, right? We certainly think so. But if you want to maximize these benefits and expand your support base, keep reading.
Tips for Maximizing your Voicemail Marketing
Make Your Voicemails Personable
As we mentioned above, voicemail marketing is easily customizable because of the nature of voicemails. Just hearing a person’s voice is often more personable than receiving a mass text or generic email. But to maximize this benefit, make sure your voicemails don’t sound scripted or robotic.
To help with this, try discussing what’s important to your campaign, what changes you’d support, or why you’re the best candidate. Review discussion notes and craft your voicemail from those.
Use Scheduling to Your Advantage
What’s the best time to reach your voting base? When would they be free to respond to your voicemail? If you know the answers to these questions, use that knowledge to your advantage by scheduling your voicemail campaigns to send at specific times during the day.
The goal is to strike a balance between sending the voicemail when people are free to answer a call to action, but not so busy as to forget about the voicemail after listening to it. It’s a delicate balance, but an important one if you want to convert voicemails into action.
Touch on Community Ties
To reach a specific community, focus on your candidate’s ties to it. Touch on the solutions that your candidate can implement to solve issues facing that community. These issues may be widespread across several states or specific to a particular area or group of people.
This not only increases the likelihood of people responding to a call to action, but increases the local support for your campaign. And more often than not, such community-level issues often tie into larger campaign values and platform stances.
Include a Clear Call to Action
We’ve already mentioned them, but we’ll still state the obvious: include a clear call to action in your voicemail drops so that people can respond to your voicemails and take action on behalf of your campaign. Ask people to text a number, answer a survey, or simply go to the polls on voting day.
This benefits you in the form of whatever your call to action was, but also benefits your campaign because it gives you a quantitative way to measure the campaign’s success.
Ways to Use Ringless Voicemail
You can use ringless voicemail for any part of the campaigning process, from party caucuses to national conventions to general elections and more. Leave voicemail drops discussing your party views, responding to a recent event, and more.
RSVP for Fundraisers and Events
When an important fundraiser, campaign rally, or other event is coming up, send out voicemails informing people about important details like the location and time. You can also encourage people to RSVP to get a rough attendance count.
Encourage Survey and Poll Participation
Public opinion research is increasingly important as communities continue to become more polarized and new challenges in the polling industry arise. Leave voicemails encouraging people to participate in surveys and other data gathering measures.
Remind People to Vote
Perhaps most important, remind people to vote! Voicemails reminding people to register to vote, check their voting location, and bring appropriate identification are helpful any time of year, but especially necessary during election seasons.
Ringless VoiceMail Drop and Your Campaign
No two campaigns are exactly alike, so it’s important to sign up with a voicemail marketing provider that can meet all of your unique needs. CDYNE’s VoiceMail Drop app can help you form a strong connection with people, whether those people are your local community or voting audiences across the nation.
With VoiceMail Drop, you can send up to 10,000 voicemails per minute across the nation. But if you don’t need such a high volume, that’s okay— you only pay for what you need, and you only pay for successful drops. Best of all, we’ve adapted our technology to work with landlines, which adds another 300 million compatible telephones to your potential voting pool and ensures that no one is excluded based on access to smart technology.
Contact us today, and learn more about Ringless VoiceMail Drop and how you can start maximizing your campaign reach with voicemail marketing.