What is a Carrier Route?
Postal carrier routes are a group of mailing addresses that receive the same USPS code to ensure efficient mail and package delivery. For example, neighborhoods have the same carrier route USPS. USPS carrier routes can include almost any type of dwelling or building, from offices to houses to condos to P.O. boxes. Every location that can receive mail is in a carrier routes map.
What Do Carrier Routes Look Like?
Carrier routes are composed of nine characters and includes both numbers and letters. The first five characters are digits that represent the ZIP code, the sixth character is a letter that defines the route type, and the last three characters are digits that represent the USPS carrier route codes.
How Can I Use USPS Carrier Route Data?
To access USPS carrier routes and see how they can help optimize your business’s mailing campaigns, simply sign up for an address verification service like CDYNE’s PAV API. Our address API includes USPS carrier route data as part of its postal address verification solution.
How to Get USPS Carrier Route Data for Your Business?
To start incorporating carrier USPS route data into your mailing campaigns, sign up for an address verification service like CDYNE’s PAV API. Our API returns USPS carrier route data along with address standardization and address validation information.
What Does Our PAV API Do?
Postal Address Verification (PAV) standardizes, corrects, and verifies addresses for deliverability before mail and packages are sent out. We help businesses ensure they have accurate, top-quality data and successful mailing campaigns. Click the button below to read about our trusted three-step address verification process.
Benefits of Using Carrier Route and PAV
Businesses benefit from using a postal address verification service and carrier route in a variety of ways.
Reach customers the first time and improve your mail campaign results.
Identify invalid or fake addresses before you send mail and packages.
Keep your contact lists up to date and your data accurate 24/7.
When to Use Carrier Routes
Carrier routes are prime marketing tools for mailing campaigns. There are several different types of marketing that are most successful when paired with USPS carrier route data.
Marketing with Carrier Routes
Saturation mailing is a type of targeted marketing campaign that sends mail to the majority of addresses in a mail carrier route. This type of marketing allows businesses to focus on specific demographics or geographic areas more easily.
Every Door Direct Mail
Every Door Direct Mail (EDDM) is a USPS mailing program that prioritizes simplicity. Businesses just choose mail carrier routes off the USPS website and their marketing materials will be delivered to all the addresses in the chosen carrier route.
Targeted Mailing Lists
Targeted mailing lists are even more specific than saturation mailing and allow businesses to segment their contacts based on a number of criteria. These criteria can include almost anything, from age to career to (you guessed it) USPS mail carrier routes.
The Perfect Fit for Your Company
You can use an address verification service like PAV to efficiently validate and send out all of the carrier route mailings listed below and more.
- Product Catalogues
- Industry Magazines
- Company Newsletters
- Upcoming Event Flyers
- Program Brochures
- Appointment Reminders
- Membership Renewal Forms
- Event Registrations or RSVPs
Tools and Examples for Carrier Route Marketing
Imagine with us for a second. You’ve just opened an animal grooming business and want to get the word out to all of the local pet parents. There’s even a self-service bathing and blow-dry station for dogs, and every new customer who signs up for the loyalty program will get the first two baths free.
To let people, know about your grand opening and loyalty offer, you decide to take advantage of mail marketing and send out a targeted mailing list. You know the local area is pretty pet-heavy but need more specific information.
You know what a carrier route is, but what about how to effectively use it? There are two key tools to sending out successful campaigns.
Carrier Route Lookup
To see an official USPS carrier route map with boundaries, use a carrier route lookup tool and search a ZIP code. Deliverable addresses, the types of carrier routes, and more should be displayed.
Click here to try the USPS carrier route lookup.
How to Get Carrier Route Data for Your Business
To start incorporating carrier route data into your mailing campaigns, sign up for an address verification service like CDYNE’s PAV API. Our API returns carrier route data along with address standardization and address validation information. Click here for a full list of all PAV return values.
USPS Carrier Route FAQs
Get all of your carrier route questions, answered here.
They should be able to give you the information that you need. Another way to find out what carrier route you are on is to look at your mail. Your carrier route should be listed on the bottom left-hand side of the envelope. If it is not, you can always call the 1-800-ASK-USPS customer service number, and they will be able to help you out.
Mail carrier route lookup is a critical part of the mail delivery process, and it helps to ensure that mail carriers can deliver mail effectively and efficiently. By understanding how mail carrier route lookup works, you can help to make sure your mail is delivered on time and without any problems.
There are three types of carrier route codes:
Primary carrier routes: These are the most common and cover most of the US population. They consist of five digits, with the first three corresponding to the area's ZIP Code and the last two identifying the specific carrier route within that area.
Secondary carrier routes: Are less common than primary carrier routes and cover a smaller population. They consist of nine digits, with the first five corresponding to the area's ZIP Code and the last four identifying the specific carrier route within that area.
City carrier routes: These are the minor standard carrier route code and are used only in areas with a population of 5,000 or less. They consist of nine digits, with the first five corresponding to the area's ZIP Code and the last four identifying the specific carrier route within that area.
Carrier route codes can be helpful when trying to target a specific group of people with your marketing materials. For example, suppose you want to target businesses in a particular area. In that case, you could use a carrier route code to ensure your materials are only sent to businesses on that particular carrier route. Or, if you're sending out a direct mail campaign, you could use carrier route codes to target specific demographics within a particular area.
Explore OurCarrier Route API Blog Topics
The CDYNE blog has the latest content for all of your carrier route needs.
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