With an open rate of almost 98%, SMS is one of the fastest and most effective means of communication. Texting is easy, simple, and reliable. And in case you didn't know, there are over 5 billion unique mobile users globally, and over 273 million people were actively using their smartphone at any given time in 2017. This number has only increased as mobile coverage expands.
Furthermore, with mass texting apps, users can send messages to friends and family in bulk. Gone are the days when you had to send texts one by one. Businesses can effectively leverage mass texting as to connect with an increasingly larger audience.
When amplified with mass texting, SMS marketing expands a company's reach in seconds. Many successful organizations have incorporated mass texting in their business plan to generate more revenue and profit.
What is Mass Texting?
In today's business world, mass texting is one of the smartest ways to reach your target audience using available resources. Bulk messaging apps enable businesses to send thousands of messages to their contacts instantly. It allows brands to engage with customers in a quick, cost-effective, and easy way.
Business organizations send mass text messages through a Short Message Service (SMS) provider. Mass messaging services offer friendly pricing options with a variety of features. Using mass texting, businesses can send promotional messages to their targeted audience who have opted-in for their SMS program, and all with the click of a simple button! Here are a few ways a business can profit using mass texting.
1. Mass Audience Reach
Smartphones have become part of our everyday lives. You will find many people among your friends and family who carry their cell phones everywhere they go. Therefore, texting is a more natural way of connecting with your audience.
People may not always open their emails, but they check their messages most of the time. It is no surprise that text messages boast a read rate of nearly 100% and a response rate of 45%. With mass texting, you can send thousands of messages within seconds.
Not to mention, customers do not need an internet connection to receive marketing texts from a brand. In addition, customers find it easy to share marketing messages sent via SMS. Therefore, mass texting helps increase your reach.
2. High Open and Deliverability Rates
Unlike text messages, many email systems enable consumers to delete messages without even opening them. Furthermore, many email apps come equipped with sophisticated algorithms that filter spam; thus, your message may not reach your customer's inbox in the first place.
SMS outperforms all other marketing tools when it comes to open rates. Though users don't have to view your text to delete it, they see more of the content than they would with email, increasing the chance that they'll open it.
With mass texting apps, you can send marketing messages to thousands of people at the same time. However, different mass texting apps offer different deliverability rates; some even use the internet instead of mobile service carrier for delivering messages. Choose an app with a high deliverability rate and an SMS provider that offers messages confirmation, so that you receive a confirmation when your texts are successfully delivered and opened.
3. Simplified Messages
In today's fast-paced world, no one has time to read long paragraphs or huge text blocks. Even if you have some exciting incentives, the user may delete such messages without even reading them. However, mass texting simplifies the message content for the target audience and gets to the point quickly.
Simplified promotional messages don't bother the customer; rather, such messages are more likely to persuade the targeted audience. Make sure to use the right messaging apps or API so that you can taper long marketing messages using shortcodes.
Remember the golden rule: Keep It Short and Simple (KISS) when sending any marketing text. For instance, if your brand is offering a 50% discount for the targeted audience, the body of the message should be simple with a clear call-to-action.
4. Integrated Marketing Campaign
Mass texting offers you flexibility – you can earn profit either through sticking with SMS marketing or integrating mass texting with other promotional campaigns. Syncing mass texting functions with existing advertising campaigns maximizes profit without stretching your budget.
Mass texting opens doors to supplement your advertising channels, thereby increasing your profit. Therefore, mass texting is not only a standalone marketing tool, but it also supports already running campaigns.
For instance, you may first reach potential clients by announcing an upcoming sale through email. But then as a follow-up, you can use mass texting to send messages to leads that showed interest in your promotional offer.
5. Enhanced Customer Engagement
Customer engagement and customer retention are two important factors to establish your brand in the consumer market. While many businesses leverage mass texting for sending discount codes, vouchers, and other promotional offers, bulk messaging has a lot more to offer.
You can maximize profit-driven opportunities through mass texting. Implementing integrated marketing strategies help in engaging customers in the long-term. It helps you earn the trust and loyalty of customers and establish a long-lasting relationship.
Not to mention, unlike the fly-by-night customers, loyal customers are an asset for a company. With mass texting, you can approach potential and existing clients and earn financial success on a timely basis. The key is to send simple, relevant, and personalized messages.
Bonus Tip: Leveraging Multiple Technological Features
Technology has disrupted the ways many industries used to work– SMS marketing is no exception. Modern SMS marketing is technology-driven, and you will find that many mass text messaging apps offer various other features besides messaging.
Businesses can leverage these useful features in generating revenue and expanding their business. For instance, modern messaging apps allow you to schedule your messages, send automated responses, and set a large number of contacts. In addition, you can create and edit groups, filter contact search, and use an autodialer.
Mass texting or bulk messaging helps you improve your marketing campaigns. It is a powerful, profit-driven strategy. SMS marketing, amplified with mass texting, allows businesses to reach potential and existing targets in no time.
Businesses can integrate this reliable and cost-effective technique with existing marketing campaigns. However, it is important to choose the right mass text messaging app or API for sending promotional content to your target market. Make sure the app offers a high deliverability rate at reasonable prices.
If you have still not incorporated mass texting into your marketing campaign, you're missing out on reaching a large potential audience. Choose the right mass texting app today and use SMS marketing to your advantage.