Large business corporations use multiple channels for marketing, engaging customers, and boosting their sales. However, small businesses don't have as many options when it comes to marketing. They have to use their limited resources wisely to grow their business.
One of the most powerful and cost-effective ways to boost your sales is through mass texting. It helps businesses, both small and large, to reach potential customers. Mass texting, also called bulk messaging, is a valuable marketing tool that helps businesses engage and retain the customers.
Why Should Small Businesses Incorporate Mass Texting?
Despite the immense popularity of new digital technologies, SMS is still one of the leading communication channels. A 2019 report found that mobile devices accounted for 77% of the total digital minutes in the US, and also accounted for 48% of web page views worldwide. The numbers show that the majority of consumers use cellular devices rather than desktops or other smart devices to access the internet.
But if that isn't enough to convince you, take a look at the results of a 2018 survey to see why SMS is at the cutting edge of internet marketing. The survey found that consumers take only 90 seconds to respond to a marketing text. On the other hand, it takes 90 minutes to respond to an email. The conversion rate of SMS is 45%, whereas email has a response rate of 6% only. Customers are also more likely to open an SMS than an email.
Why should small businesses incorporate mass texting? With higher open rates, response rates, customer engagement, and conversation rates, the better question might be: Why shouldn't they use mass texting?
5 Ways to Use Mass Texting to Grow Your Business
SMS is a powerful tool to expand your business, boost brand recognition, increase sales, and earn loyal customers. However, the key is to use this tool to your advantage. Check out these five ways to boost your sales via mass texting.
1. Integrate Marketing Campaigns with Mass Texting
One of the best ways to leverage SMS is to use it for running marketing campaigns. As mentioned above, text messages are more likely to inspire customers to take action. The audience that connects with you via mass texting spends more on your products than those who don't receive marketing texts.
You can send either plain texts or include links to coupons, deals, and other promotional content in the body of your text. Some mass texting platforms allow sending targeted texts depending on the customers' purchasing behavior and location.
Note that you cannot run a successful marketing campaign without an effective marketing strategy. Make sure that you have clear marketing goals and structure your campaign around these set objectives. With clear KPIs in place, you can measure the success of your campaign.
2. Send Exclusive Deals, Discount Coupons, and Vouchers
Nothing makes customers happier than receiving discount coupons and deals from their favorite brands. It is one of the smartest ways to induce potential customers to opt-in in your SMS program. If your mass texts are MMS-enabled, you can even send digital coupons and QR codes. Coupons sent via text messages are easy to redeem, and customers can also utilize the codes for further discounts and deals.
Statistics speak volumes about the effectiveness of this marketing technique. Customers use vouchers received via SMS ten times more often than vouchers received through other delivery methods. With discount deals, coupons, and vouchers, you give your existing and potential customers a reason to buy your product or service.
According to an American Consumer Survey report, 60% of mobile coupon users are likely to switch to another brand so that they can take advantage of a great deal. Make sure to keep your offers at the forefront of your SMS marketing strategy; it helps to persuade the customers to purchase from your brand.
3. Engage Customers with Automated Text Marketing Campaigns
Automated text marketing campaigns help you engage with large audiences at low rates. Running marketing campaigns via text messages is also called "text blast service." The key is to write the messages in advance and then schedule them to deliver at predetermined intervals.
Brevity is one of the key features of text messages, so make sure to use it to your advantage. You can target potential clients with automated texts. It's a smart way to avoid the risk of sending unwanted messages to recipients. According to the texting rules set by CTIA, your SMS program must respond to keywords like STOP, CANCEL, and EXIT, so that users can opt-out whenever they want.
You can also run text-to-win campaigns using mass texting. Invite subscribers to text in a keyword to enter the competition. Such campaigns are helpful in acquiring new customers as well. For instance, you can invite customers to share these messages with friends and family to win exciting prices.
4. Offer a Sneak Peek into New Arrivals
You can leverage text marketing to keep your loyal customers up to date with your newest products and services. Give them a sneak peek into upcoming products that they might love. Evoke excitement and set the stage for your next product launch through mass texting.
You can also inform customers about their recent purchases or upcoming appointments. Help customers track their orders with a URL to a tracking service. And that's not all— you can also send texts to customers when their order is ready or update them when a requested product is back in stock.
Texting is a more personalized and friendly way to keep customers informed. For instance, during the festive season, customers often get worked about their package delivery. With mass texting, you can send regular updates right from when the order is dispatched to the last-mile delivery.
5. Build Strong Relations with Customers
Last but certainly not least, you can use this two-way communication channel for building brand loyalty. In case you didn't know, the average American spends more time texting than talking on the phone. Younger generations in particular prefer texting over other communication channels. With mass texting, you can target these customers and grow your business.
Mass texting also allows you to improve your customer support service. Give customers the opportunity to quickly and easily share their concerns, register complaints, and provide feedback. The key is to respond to customers politely and in a timely manner. Assure them that you value their opinions and tailor your services to their needs.
SMS is a powerful communication medium that can help you reach your target audience. Mass texting not only helps you engage customers, it also helps to grow your business. Don't stay behind the curve; use mass texting for running marketing campaigns, improving customer service, and boosting your sales.